Why Tier 2 and Tier 3 Cities Are the Next Big Franchise Markets
India’s smaller cities are fast becoming the go-to destinations for entrepreneurs and brands aiming for scalable growth. With rising disposable income, digital access, and shifting consumer behaviour, tier 2 and 3 cities offer high-potential franchise markets that were once overlooked. How has disposable income grown in tier 2 and 3 cities? Over the last few…